Arity ‘Routely’ Campaign

As an intern at Walker Sands, myself and another intern were given a two month long project to develop a fictional campaign for a client’s product. The brief was as follows:

Arity is asking for our support to develop a B2B campaign focused on generating awareness for their Routley offering, targeted at top priority, mid-tier insurance companies who are just starting their buyer journey. The goal is to blanket prospects with Arity branding and specific messaging that resonates so they have a better understanding of who Arity is and what they offer. Ultimately, we want prospects to start talking amongst themselves (and with key company stakeholders) about why they need to work with Arity. 



Our Solution: An integrated marketing campaign consisting of display ads and email marketing that led to a dedicated landing page to showcase the ‘Routely’ offering and get potential customers to request a demo.

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Role: Designer
Team: Ali Knutson (reviewer), Sebastien Karo (designer), Audrie Estrada (content)